Changing the World Through Innovation in Business and Technology

Ray DePena

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There are many cloud computing point solutions throughout a variety of categories – calendaring, scheduling, contact management, and many others focused around 3 main customer segments.
  1. Individual / Family
  2. Communities
  3. Business / Corporate

While much of the functionality being delivered online is focused around individuals communities in the form of collaborative and non-collaborative communications, social and business networking, and infrastructure tools (IaaS), my main interest is in the business / corporate segment.  More specifically, the small and medium business segment and the organizations being formed as a result of cloud computing environments which leverage software as a service (SaaS) and platform as a service (PaaS) technology.

With that in mind we can look at limited number of business areas and see what category of online tools are available for today’s entrepreneur.  This is not an all inclusive list, but a starting point. A comprehensive directory of SaaS applications can be found here.

In subsequent posts I will discuss some of these tools, maturity levels of the SaaS applications, advantages and disadvantages of the SaaS model, leading companies, developments, and other thoughts on the subject.  Who is winning your mind share?

Function Cloud / SaaS
Customer Relationship


Office Suites Google Apps*
Online Groupware



Google Sites
e.Mail Google’s gmail*
Finance and Accounting NetSuite
Billing and Invoicing FreshBooks
Project Management BaseCamp
Zoho Projects



Zoho Creator
Google Fusion Table
Web Conferencing



Adobe Acrobat Connect
Microsoft’s Live Meeting
IBM’s Lotus Sametime
Cisco’s WebEx
Zoho Meeting



Facebook* (Social)
LinkedIn*    (Business)
Blog / Blogging



Wiki Zoho Wiki
Human Resources (HR) PeopleMatrix
Zoho People

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Ray DePena worked at IBM for over 12 years in various senior global roles in managed hosting sales, services sales, global marketing programs (business innovation), marketing management, partner management, and global business development.
His background includes software development, computer networking, systems engineering, and IT project management. He holds an MBA in Information Systems, Marketing, and International Business from New York University’s Stern School of Business, and a BBA in Computer Systems from the City University of New York at Baruch College.

Named one of the World's 30 Most Influential Cloud Computing Bloggers in 2009, Top 50 Bloggers on Cloud Computing in 2010, and Top 100 Bloggers on Cloud Computing in 2011, he is the Founder and Editor of Journal,Competitive Business Innovation Journal,and Journal.

He currently serves as an Industry Advisor for the Higher Education Sector on a National Science Foundation Initiative on Computational Thinking. Born and raised in New York City, Mr. DePena now lives in northern California. He can be followed on:

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