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Ray DePena

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Unbreakable Storage in the Cloud?

Amplidata has announced the availability of the AmpliStor AS20

Amplidata, an object storage technology company specializing in petabyte-scale, unstructured data storage, has announced the availability of the AmpliStor AS20, a 1U rackable 20 Terabyte storage unit that uses Intel’s Atom microprocessor, consuming just 7watts per terabyte.

Amplidata is a Belgium startup spun off from Incubaid, which claims to have developed unbreakable storage with 10 nines reliability and 50-70% lower storage overhead. If that’s in fact the case, that will make life a lot easier for those companies developing Cloud based storage video service offerings like YouTube and Vimeo.

Paul Speciale, VP of Products for Amplidata, walked me through their BitSpread encoding and decoding approach which eliminates the need for RAID, multiple copies, or replication, all while consuming 90% less power, and at 50-70% lower CAPEX/OPEX than existing disk solutions.

The technology splits up a block of data into multiple blocks and spreads it across multiple nodes. It can then reconstruct the original data from a subset of the total number of blocks. A bit like solving a sudoku puzzle – with some of the data you can solve the rest of the puzzle.

Amplidata offers its solution to companies seeking to build storage cloud service offerings to store photos, HD movies, video, medical images, and other large-scale digital media applications.

Competitors in the segment include EMC, with its Atmos solution, IBM, NetApp, and HP, though Amplidata is trying to carve out its niche in the space with its solution supporting large-scale object storage implementations in a more efficient and lower cost model.

The key benefits of the solution are:

Unbreakable:   Supports *any* required level of reliability and availability
Ultra-efficient:  Does not require data copies, replication or RAID
Green:  Requires 90% less power & cooling
Scalable:  Grows to Petabytes with virtually no management
Low Total Cost of Ownership (TCO):  50-70% lower Capex and Opex than traditional storage solutions

All in all, a seemingly better way for large scale data protection than RAID.  Unbreakable Storage? You decide.

If you would like more information about the unbreakable storage solution please contact Amplidata.

-Tune The Future-

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Ray DePena worked at IBM for over 12 years in various senior global roles in managed hosting sales, services sales, global marketing programs (business innovation), marketing management, partner management, and global business development.
His background includes software development, computer networking, systems engineering, and IT project management. He holds an MBA in Information Systems, Marketing, and International Business from New York University’s Stern School of Business, and a BBA in Computer Systems from the City University of New York at Baruch College.

Named one of the World's 30 Most Influential Cloud Computing Bloggers in 2009, Top 50 Bloggers on Cloud Computing in 2010, and Top 100 Bloggers on Cloud Computing in 2011, he is the Founder and Editor of Amazon.com Journal,Competitive Business Innovation Journal,and Salesforce.com Journal.

He currently serves as an Industry Advisor for the Higher Education Sector on a National Science Foundation Initiative on Computational Thinking. Born and raised in New York City, Mr. DePena now lives in northern California. He can be followed on:

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